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张可华推荐:职称英语概括大意与完成句子模拟试卷1
发布时间:2008-4-1 14:54:19 | 信息来源: | 浏览:

阅读下面的短文,每篇短文后的试题分两部分,第一部分要求从所给的选项里选出所标段落的段落标题;第二部分要求根据文章的内容用所给的选项来完成句子。每个题一分,共计8分

The Making of a Success Story

 

1   IKEA is the worlds largest furniture retailerand the man behind it is Ingvar Kampradone of the worlds most successful entrepreneurs.Bom in Sweden in 1926Kamprad was a natural businessman.As a childhe enjoyed selling things and made small profits from selling matchesseedsand pencils in his community.When Kamprad was 17his father gave him some money as  a reward for his good grades.Naturally he used it to start up a business-IKEA.

2   IKEAs name comes from Kamprads initials (I.K.) and the place where he grew up (E andA).Today IKEA is known for its modemminimalist furniturelbut it was not a furniture1 company in the beginning.RatherIKEA sold all kinds of miscellaneous goods.Kamprads wares included anything that he could sell for profits at discounted prices2including watchespens and stockings.

3   IKEA first began to sell furniture through a mail-order catalogue in 1947.The furniture was all designed and made by manufacturers near Kamprads home.Initial sales were very encouragingso Kamprad expanded the product line.Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

4   In 1953 IKEA opend its first showroom in AlmhultSweden.IKEA is known today for its spacious stores with furniture in attractive settingsbut in the early 1950speople ordered from catalogues.Thus response to the first showroom was overwhelmingpeople loved being able to see and try the furniture before buying it.This led to increased sales and the company continued to thrive.By 1955IKEA was designing all its own furniture.

5  In 1956 Kamprad saw a man disassembling a table to make it easier to transport.Kamprad was inspired.The man had given him a great ideaflat packaging3.Flat packaging would mean lower shipping costs for IKEA and lower prices for customers.IKEA tried it and sales soared.The problem was that people had to assemble furniture themselvesbut over timeeven this grew into an advantage for IKEA.NowadaysIKEA is often seen as having connotations of self-sufficiency.This image has done wonders for the companyleading to better sales and continued expansion.

6   Today there are over 200 stores in 32 countries.AmazinglyIngvar Kamprad has managed to keep IKEA a privately-held company.In 2004 he was named the worlds richest man.He currently lives in Switzerland and is retied from the day-to-day operations of IKEA.IKEA itselfthoughjust keeps on growing.

1. Paragraph 2________

2. Paragraph 3________

3. Paragraph 4________ 

4. Paragraph 5________
第1--4题选项
A.IKEA began as a small store selling all kinds of cheap things
B.it is highly welcomed by both
C.Ingvar Kamprad showed interest in and talent for doing business
D.he lives happily in retirement
E.here they can see and try the furniture they are going to buy.
F.Ingvar successfully manages the company all by himself

5. Even when he was only a child,________.

6. ________,and years later became a big company specialized in manufacturing and selling of furniture.

7. Customers liked the idea of IKEA’s showrooms because________.

8. As flat packaging saves money for both IKEA and the customers,________.

第5--8题选项
A.Ingvar Kamprad-a born businessman
B.Success brought by the introduction of showrooms
C.The origin of IKEA
D.Specialization in selling furniture
E.Flat packaging-a feature of IKEA
F.World-wide expansion of IKEA

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