Zhang: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not.
Wang: Yes, that’s a good idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first.
Zhang: Good idea. So to sum up, our company should run a few training programs, and every staff member should write a job description of their own.
Wang: And rules should be made as to what kind of job should be given priority to.
Responding to Competition
Zhang: You know our sales have fallen a lot during the past quarter.
Wang: Yes, one of our competitors is charging a lot less than us.
Zhang: I know. It is a new company in this line of business. We really need to do something about it.
Wang: What do you think we can do?
Zhang: I think we can launch an advertising campaign to promote our product.
Wang: Yes, it’s a good idea. But that will surely add to our cost and therefore push up our price.
Zhang: I know what you mean. Price is a major consideration when a customer decides on a purchase. But there are certainly many other considerations on their part, for example, quality and after-sales service.
Wang: That makes sense. Ours is a high quality product and our after-sales service is good enough, I think. That’s why we are charging a higher price than our competitors. So we should emphasize our quality and after-sales service in our ad so that... |
