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| 发布时间：2006-8-15 11:54:47 | 信息来源：本站原创 | 浏览： | |
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Market Research
Your company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this.
Discuss, and decide together:
What kinds of information would be usefuto obtain
How to decide whether to go ahead with the product
Follow-up questions:
Is market research essentiawhen introducing a new product? (Why/Why not?)
What kinds of products or services is market research most usefufor?
How accurately do you think consumers respond to marketing questionnaires? (Why/Why not?)
In what ways can companies influence consumer opinion?
How necessary is it for a company to diversify production? (Why)
Product Recall
Your company has discovered a design fault in a new product and needs to recalthis product from customers. You have been asked to make recommendations about the best way to handle this incident.
Discuss, and decide together
What would be the most effective method of informing customers of the product recall
How to ensure the company’s reputation remains undamaged by the incident
Follow-up questions:
How can attitudes to a company change if one of their products has to be recalled because of a problem over quality? (Why?)
What else can have a negative effect on consumers’ attitudes to a company? (Why?)
What measures can companies introduce to avoid the need for product recalls? (Why?)
Is quality always the most important consideration for consumers when purchasing a product? (Why/Why not?)
How can companies succeed in developing brand loyalty?
Sales Conferences
The export sector of your company is expanding, and plans are being discussed for holding annuaconferences for overseas agents. You have been asked to make recommendations for the proposal.
Discuss, and decide together: |
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