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| 发布时间：2006-8-10 9:09:46 | 信息来源：本站原创 | 浏览： | |
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It is worth noting that our $14 billion does not include future losses due to poor experience this holiday season. Millions of consumers will shop online for the first time this holiday season. If they have a good experience, they are likely to continue shopping on their favorite sites in the future. If they have a bad experience, they will likely never return to the sites where they were unable to buy(if indeed they return to shop online at all).The actual losses due to poor customer experience may thus be significantly higher than our $14 billion estimate.
In our tests, problems with the checkout process were the greatest cause of failed purchase attempts. More than 40% of failures were due to difficulty with checkout. Customers had found a product they wanted, added it to their cart and decided to place an order. They were ready to buy and wanted to pay. Unfortunately, the checkout process was too difficult and made it impossible for them to buy.
There were several different types of problems that arose in the checkout process.The most important lesson is that poor checkout experience will cost the industry billions in holiday sales.
1.Compared with last year’s holiday sales, this year’s will be ______.
A. lower B. twice lower
C. higher D. twice higher
2.Forrester Research, Jupiter and Gartner Group all suggest that in 2000 ______.
A. holiday sales for e-commerce sites in every part of the world will increase a lot
B. holiday sales for e-commerce sites in every part of the world will decrease a lot
C. holiday sales for e-commerce sites in some parts of the world will increase a lot |
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