Question Fifteen
I don't know what I'm going to find in the car. I promise that I'll check it thoroughly. For example if your condenser becomes worn out ,I'll call you and recommend that you let me put in a new one. I won't do this before we've talked about it.

Question Sixteen
Please take off your coat and roll up your sleeve. I want to take your blood pressure. Yes ,your pressure is a little bit high. There is nothing to be alarmed about it. But you'd better get rid of those junk foods and do more exercise.

Question Seventeen
I represent a new but growing firm in this area. We sell all kinds of stationary supplies : various kinds of pens ,pencils desk sets ,file holders and whatever you mention. Here are. samples of our new products. We guarantee prompt delivery and the best products.

Section Two. Questions 18 to 22
Question Eighteen
Your car has been sluggish since it's been too long since your last tune-up. So your car doesn't really need the higher octane. You should still use regular unleaded. It won't pay to get the more expensive kind.

Question Nineteen
I think I'm catching a bad cold today. I have a headache. I've got a sore throat. I even cough some of the time and ache all over. Do you have a cold capsule and some cough syrup? I hope I can go to work tomorrow after taking all these. Could you recommend something ?

Question Twenty
These green and hard bananas aren't ripe enough to eat. These are overripe; they're soft with brown spots. The overripe ones are firm and just right for eating. If you want to cook with bananas ,the overripes are fine.

Question Twenty-one
Welcome to our chain store. We specialize in hamburgers and chicken. And we're having an introductory special. You can get free French fries with every sandwich order. Here is the coupon.

Part Three.
Questions 23 to 30.

Retailer: A person's life style has a significant effect on the purcharsing process. So how do I determine and understand the life style of my target market?

Sociologist : The consumer's activities , interests ,and opinions or AIO can be used to analyze life styles and their impact on purchase behavior. Activities, interests, and opinions are especially useful when they can be related to demographic data. Grouping people according to these three criteria will reveal substantial differences in product usage ,time spent shopping, enjoyment of shopping experience, location and hours of the store, and so on. A typical consumer AIO survey would include questions on membership , hobbies, travel, shopping, work, and entertainment activities , involvement in the home , the family, and community interests and feelings about economics, politics, and advertising. The use of the AIO measurement has also been called psychographics ;it is in the early stages of development.

Retailer :So the AIO survey of consumers is not enough. What else should I pay attention to?

Sociologist: Culture, social class, reference groups and class consciousness are social dimensions of life style that have an impact on purchasing behavior. A person's culture affects the importance of family ,religion ,education and other concerts. North Americans act differently than South Americans or Europeans because of their cultural heritage. For example, in the United States, purchasing decisions are more decentralized; religion has a declining impact on behavior. From a retailing perspective, the norms or standards of behavior that are influenced by culture are most important. Culture has an impact on all aspects of the purchasing process.