23. AIO refers to
A actions, involvement and options.
B activities, interests and opinions.
C advertising ,impact and opportunities.

24. Another name for AIO measurement is
A psychographics .
B demographics .
C statistics .

25. According to the author ,the most important social factor in purchasing process is
A reference groups.
B social classes.
C culture.

26. If you are running an upper level fur store ,you'd better attract your customers by
A lowering prices.
B mass advertising.
C improving the product packaging.

27. Sometimes, the reference groups have the most impact on the purchasing process ,so
a retailer must pay much attention to the reference groups composed by
A family members.
B suburbanites .
C city dwellers

28. For the customer with much self-confidence ,the purchasing process is
A endless.
B long.
C short.

29. When the consumer thinks of alternatives and makes a final decision, the most
important individual factor will be
A personalities.
B motives. .
C performance.

30. One of the individual dimensions of lifestyle mentioned by the socialgyist is
A performance.
B interests.
C class consciousness.

参考答案：

一. 阅读部分
PART ONE
1. A 2. C 3. A 4.B 5. C 6. B 7. B
PART TWO
8. D 9. F 10. B 11. H 12. E
PART THREE
13. E 14. D 15. B 16. F 17. G 18. A 19. D 20. C
PART FOUR
21. B 22. A 23.D 24. D 25. A 26.B 27.C 28. A 29.D
30. A 31. B 32.B 33. D 34. C 35.B
PART FIVE
Section A
36. must是多余,应删掉.
37. 没有多余的词.
38. solutions是多余,应删掉.
39. able是多余,应删掉.
40. that是多余,应删掉.

Section B
41. simple后面加冒号,去掉that
42. technology应改为techniques
43. particularly应改为particular
44. perfect应改为perfection
45. unlikely 应改为unlike

二.写作部分
PART ONE
Question 46
(Sample for reference)
Dear Mr Beard,
Mr. Lee ,one of my old clients ,has interest in our PCX phone machine. He would like to bring 10 samples and some brochures back home to make a trial sale. You may contact him directly on Tel 3108881.

PART TWO
Question 47
(Sample for reference) .
Nowadays, less people like to spend their holidays at home. More people go camping outside or even travel abroad. The changes are caused mainly by three factors. First ,people become more open. Instead of staying at home, they visit foreign countries to know the different races. Secondly ,in the 1990s , house wives are more free from the heavy housework with more and more household utensils. Families are very happy to spend holidays outside with mothers or wives. Thirdly, travelling abroad can also mean enjoying comfortable weather in another country. Therefore less people go to crowded seaside ,they turn to other ways.

三. 听力部分

1. NO 21 2. 72188155 3. 256KB
4. 3 5. Parker 6. heart
7. April 8. 9:30am 9. motorized
10. 2 11 . Green . 12. 1203
13. B 14. A 15. D
16. G 17. E 18. D
19. B 20. C 21. F
22. H 23. B 24. A
25. C 26. B . 27. A
28. C 29. B 30. A